seo whiteboard

5 TIPS FOR WRITING GREAT WEBSITE COPY

Making Pandas Smile With Great Website Copy

When writing quality natural web site copy, use this handy website copy roadmap to ensure that your content is written to maximize your search engine rankings and provide quality content for your visitors. Target 250-275 words per page minimum.

1. Select a Primary Keyword

Determine the primary keyword that your content will be optimized for. This will be the primary theme of your page’s content. You can position your primary keyword into the page content 3 to 5 times to improve primary keyword density.

2. Pick out semantic theme keyword(s)

Create a list of theme keywords, called semantic keywords, that suit your page subject matter. For example, if your primary keyword is: digital photography, pick a few (low competition) theme keywords that you can lightly introduce into your web copy such as: digital camera with printer, Kodak easy share digital camera, etc. When your content is well optimized for your primary keyword, you will also get traffic from semantic keywords. Use your theme keyword (s) 1 to 3 times per page. Since the search engines are perpetually evolving, it is better to diversify your content rather than follow the exact same plan for every piece of web content.

3. Use keyword synonyms

When writing about a particular topic, it’s easy to get carried away and include the primary keyword too many times throughout the article. That’s where synonyms come in, use them.

4. In your first paragraph – Include your primary keyword

The first paragraph of your content is critical. Include your primary keyword as near to the beginning of the first paragraph as possible. Also, it is a good idea to include one theme keyword somewhere within the first paragraph as well.

5. Prominence – aim for good keyword coverage including semantic keyword

If your keyword density is too low, you may not get the search engine rankings you may want. Remember, you always need multiple pages with the primary keywords and semantic keywords to gain a higher position in the search engine rankings and beat out your competition.