Finding a Unique Value Proposition For Your Business
In most free markets competing businesses are always looking for an edge. If you’re not watching your competition then you consider the need to become aware of what the competitors are doing. But even with the stress and worry of competition in your line of work, there are positive sides to having so-called business rivals such as learning from them and surpassing them. Separate yourself from the ordinary with a unique value proposition (UVP) that resonates with your target audience. A compelling brand message will insure your message is heard.
In most specific markets you will find the business that failed and from which you can learn what not to do, and businesses that are stagnating from which you can also learn what not to do or what you can improve and offer to your target customers in order to not slag behind within the mediocre crowd. This is where, when and how you will find a unique value proposition for your business and overtake your competition. While the competition is left in the dust, unaware of what even happened, you will be miles ahead of them already and working on that head start to move on further and further to the satisfaction of your target customers.
How To Craft A Unique Value Proposition
Unique value propositions are sometimes difficult to come up with but they are always there as long as you pay attention to the throbbing beat of demand, desire, needs and wants of your target customers. Which variable of a product, service is most valuable to them in a specific scenario? Which priorities does your specific narrow targeted customer have at present or the near future? You want to put yourself in their shoes and think like they think so that this mindset and will power to work together with your customers sets you apart from the rest of the businesses that are competing with yours out there.
Make sure that your newly discovered unique value proposition sets you aside from your competition so that your targeted customers notice you and the benefit your business offers them and their needs. Be sure to make your unique selling proposition is easily understood; with a unique angle to it that delivers the promise of a solution to a need, desire, problem, want, ache of your customer.
What Is Your UVP?
Can you think of anything you can offer right now to your customer that your competition is not? Can you think of a benefit you can create in the near future that is valuable to your end customer? Can you find knowledgeable experts that can help you with creating a solution, a product? Can you look outside the average boxes of stalled business minds? Are you running your business for yourself or your end customers? The core, heart and soul of any business are your customer and their satisfaction. An unsatisfied customer will fire your entire business in less than a minute so set aside any ego trips and realize that businesses are a two-way street always and without the customers and their needs, wants, desires there is no great business out there.
If you’re offering the same thing exactly the same way as everyone else then somebody is completely unnecessary in the market and will struggle long term consequences of being stuck in the average pool. You are not average, and there is no need to be under the false illusion of safe business when you can strive and achieve so much more in tune with your target customers.
It’s not about if you will find a unique value proposition, it’s about when will you decide that you want to find it and develop it. Keep in mind at all times that even failure on your path to overcoming your competition is a success in disguise and a test to see of what you are made. The leaders in the marketplace constantly refine assess the competitiveness of their unique value proposition, validating that it remains meaningful with potential buyers or clients. Is it time to take a closer look at your offer?
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.