Internet Marketing Formula
I’ve been working on an expression formula using web analytics that represents most of the important variables in search marketing. A holistic approach to SEO demands a more robust explanation of how all the individual aspects of a web site interact with each other to produce great web visibility leading to more traffic.
Initially this formula deals with website attraction and how targeted prospects find a web site during search. The second part of the search marketing formula uses web analytics to uncover key performance elements of a web site and how each plays a role in converting visitors to customers.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.
