Pick the “right” keywords, the ones with traffic
There are many Search Engine Optimization (SEO) consultants that will charge you an arm and a leg for their services, sometimes as much as $2,000 per month or more. They often make dubious claims that they can get you ranked on the first page of the search engines within a few months, and if not, they will kindly refund your money.
However, there is a catch. Once you pay the initial deposit and the SEO company begins working on your site, they will often optimize your website in such a manner so that you will be able to quickly rise to the top of the rankings for a keyword that is either not significant or will not attract any real traffic.
If you want to improve your ranking and attract qualified traffic to your website, you need to use a different approach:
1. Optimize your website for the keywords or phrases that people actually use when searching for products or services related to what you offer.
2. Modify higher volume keywords and search terms with phrases that are more specific to your services and industry.
3. Localize your keywords to your target market and client’s location.
4. Try to have a decent amount of free content on your website that relates to the keywords or phrases for which you want to be ranked higher.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.
