Maximizing the effectiveness of your website means that your website must draw visitors in and keep visitors on the website long enough to understand what you can offer. Your website must also ask your visitors to take specific action. If you feel that your current website is under-performing, take a closer look to see if you have a clear Call to Action that you want your visitors to take.
Perhaps you want your web visitors to download a specific form or PDF file. Maybe you want your visitors to read a certain page about your business on your website. Or, more importantly you may want them to engage in communication by contacting you. Since this is most often the desired action for many websites, let’s look at this more closely.
Your website has around three seconds to catch your visitors’ attention or they’re likely to click away. Take a close look at your website – do you feel your headlines will compel your visitors to take the action that you want them to? If the answer to this question is “No”, then it’s time to clarify your website’s “Call to Action” to reach its full potential.
First look to the monthly metrics to identify the strengths and weakness of your website. Your website metrics can mark areas for improvement and show if your call to action message is getting through to your visitors.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.