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Local Citations Improve Search Results

How Citations Influence Search Results

When it comes to ranking your business website, it is important to be mentioned on other authority sites. Most business owners spend a huge chunk of their time looking for hyperlinks from other websites. What they don’t realize is that they can get benefits from simply being mentioned on authority sites; this is true even if the site doesn’t use a hyperlink to directly link back to their website.

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local seo

Local SEO

It is important to get local citations for your business. Sites like the Yellowpages can help boost your search engine rankings; they do this without ever linking back to your site. Local business associations and your local Chamber of Commerce websites are also places where you can get a local citation.

When the search engines notice your business name mentioned on an authority site, they know that you aren’t some fly by night company. The search engines take this information and use it to give your business more authority; this authority means better search engine rankings.

Local citations are used by major search engines as an additional ranking factor; if your website has many citations, then it is likely to rank higher than a website without them. Businesses often spend thousands of dollars on SEO only to be outranked by sites that have very few backlinks. They don’t realize that their competition is ranking because of citations on authority sites.

Why Local Citations Are Important

Citations help the search engines verify your business address and contact information; when the search engines are sure that your information is current and correct, they are likely to display your website over others. Citations help search engines categorize your business; search engines work hard to give people information that is relative to their search queries. If the search engines can’t decipher what type of business you run, then they aren’t very likely to show your business in their local search results.

Using local citations is very important in less-competitive niches; they help to give you an advantage over your competition. Local sites tend to be put together sloppily; they often don’t use strategies that larger companies use. Without much information about these sites, the search engines use whatever they can find to help their algorithm rank sites correctly.

A local citation allows search engines to validate your business; your business is more likely to show up in local search results when the search engines know you are part of the community. It is hard for businesses to fake being listed in the Yellowpages or in their Chamber of Commerce. Search engines know this; they use this to give your business a boost in the rankings.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Social Media For Professional Services

Social Media for Professional Service Businesses

Small businesses can benefit from a variety of marketing techniques in today’s ever changing world. Many utilize social media in their marketing efforts. Social media can not only allow a small business to bring more attention to their brand, but it can help them attract more customers and sales over time. Take a look at the following information to learn more about this powerful and popular tool.

Being a professional service business owner can have its challenges. If you’re a newly established small business, many people may not know about your services and products or your brand. It’s important to get the word out about your business and the unique value that it brings to your local community. With the use of social media, you’re able to better educate the public about your company so that they have the right information and more people begin to know about your brand. With so many people using computers, the internet, and social media on a daily basis, it’s no wonder why so many small business owners choose to utilize social media as a way to market.

Popular Social Media Platforms

Most social media platforms are free or have a free version. Some of the top social media platforms today are:

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • You Tube
  • SoundCloud
  • Plaxo
  • LinkedIn
  • Flickr
  • Vimeo
  • Instagram
  • Yelp

Social media for professional service business works in many ways. Small business owners can utilize their business page to post important information such as their business name, address, and hours as well as their philosophies and services. This is a great way to display information that customers may be curious about. Social media for small business also works in other ways. For example, a business can share pictures of new products or they can choose to announce a special. These are great ways to get people excited about your brand and its offerings with the use of social media. So many small businesses are looking for new and exciting ways to use social media to draw attention to their company.

At first, social media may seem confusing. The good news is it becomes easier to use the more time you spend exploring. As you begin to navigate various social media platforms, spend some time looking at how other small businesses use social media. This can help give you pointers so that you learn what works and what may need changed. One you bring social media into your everyday routine, you will want to try to post on a regular basis – such as two to three times per week. As a business owner, you should also respond to comments and feedback, even if the feedback is negative. This will show the public that you’re not afraid to make things right and answer questions. This also shows that you care about your customers, which is extremely important in today’s world.

Social media can be extremely beneficial to small businesses. This technological tool can allow a brand to build more exposure, bring in more clients and sales, and can allow a business owner to make sure that the right information is readily available about the company. Take advantage of this online marketing tool today to bring your professional service business to new levels. You will be amazed at all of the ways in which your brand can benefit. #professionalservice #socialmedia #brandbuilding