Small Business Blogging

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Blogging for Small Business

What’s the real value of blogging for small businesses? Blogging for small businesses can be especially powerful and is often the first gateway into social media. If you want to use your blog for business growth it’s vital to give your audience unique content with a personal touch that your website alone often does not provide. Consider your small business blogging options – a slash blog integrated into your website or as a stand alone blog with a unique domain name. Each offers a different value for your business, but both must offer frequent relevant content that wows the reader in order to be successful.

Start Blogging for Small Business

Here are a few tips to get you started on your small business blog;

  • Writes about the part of your business you are most passionate about
  • Customize your blog’s design to mirror your business website style and appearance
  • Include comments on your blog about business related topics and articles with links when appropriate
  • Keep blog posts short, relevant and to the point. Focus!
  • Include relevant tags in each blog post
  • Use Categories to make relevant posts easier to find
  • Make your small business blog a resource for your business, not just another sales promotion tool
  • Adopt a lighter writing style which can make you more approachable and personal but keep it clean. The blog represents your business online.
  • Use your small business blog as a way to communicate with customers, keep them up to date on new products and services, as an active newsletter, or user manual.
  • Add a QR code on your business cards to link to your blog or your main business main url
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