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Silo Site Structure For Success

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Silo Your Site Architecture

Silo Site Structure: What The Structure Of Your Website Should Look Like

Search engines have evolved, your site architecture needs to evolve too! Silo site structure is one way to improve your website performance. The engines with their bots and crawlers track the organization structural patterns of your sites. The secret here is to have your website structured naturally and logically as if you were writing a thesis paper with topic and subtopic, introduction, main body, and epilog. The purpose of such a structure is to make it easy for the website user to navigate your site. Make sure that you’ve organized content in a meaningful way.

Remember that you can always rewrite your online content so change and experiment with different keywords and key phrases over time to produce the best results for your online business. Consider building a couple of websites to see which version of your online content ranks better and faster.

sitemap-silo-exampleSilo sites are sites that are organized structurally to boost the main landing page in the search result pages by proper information on the website that links back to the landing page which is optimized for the primary keywords. The content of your site should be valuable to the end user however quantity is not as important as one might think. Constant updates of content are not necessary since the engines do not factor in the updates in the algorithm behind the intricate workings of search engines.

The crucial factor to ranking is to keep close attention to how your content is organized and linked on-site and off-site. You can easily create a silo site by making a plan of your SEO content for the webpages of your website. First, you need to focus on long-tail keywords and expanding on those long-tails with additional keywords and phrases. These keywords are the skeleton of your silo site. A silo site is like a thesis on a specific topic that expands with sub-topics which all link back to the main topic to support it and rank it in the search result pages.

Silo Site Structure For Success

The aim of a silo site is to rank higher for your main target keyword with all the secondary articles with long-tail keywords and wordings that all link back meaningfully and in an organized tier structure to the primary keyword optimized landing page. The long-tail keywords of your site are the waves that push your main keyword up in the search result pages. Remember that you still need backlinks from other sites in your niche that link back to your silo site. Silo sites will always rank longer than non-silo organized sites due to the changing landscapes of the world-wide web.

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Little Used On Page Optimization Tactics

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Least Known On-Page Optimization Techniques

These little used on page optimization tactics can significantly increase your organic traffic when added into your overall grassroots SEO strategy.

1. Readability level

Readability level is a measure of how easy or hard it is to read a webpage. Internet users range from young primary school pupils to retired and elderly people. If your webpage language resembles that of a legal document, how many users would read and understand it? Many would have to sit with a dictionary and still have doubts. Therefore as you write, consider the readability level of your articles and make sure that they are easy to read and understand. Note that Google arranges search results according to reading level scores among other factors. Use a reliable tool to weed out spelling, punctuation, vocabulary and grammatical errors.

2. Embed content related videos

The human mind can remember visual information more easily than text. Videos increase the average time that users spend on a webpage. Consider if you embed a 2-minute video in your article. Some users will watch that video and also spend time to read the article. This means that the average time spent by a user on that particular webpage is increased. The good thing about sites on which visitors spend more time is that Google gives them a lot of importance. So before you publish an article, check for interesting videos on popular video sites like YouTube. You should only embed videos that are directly related to your content.

3. Reader comments and reviews

Readers will leave comments on a website if they found it helpful. Comments are important in helping Google to understand the context of a website. Thus go through the comments, look for and approve those that contain your target keywords. Comments that contain one or two keywords are very valuable because they add up to the content of the article. This will consequently increase the organic traffic to your site.

4. Internal linking structure

Internal site linking or sidebar linking involves adding a link to a webpage from the sidebar. Creating a sidebar link that points to an internal article is a form of interlinking that is fully supported by Google. A site wide link is such a valuable interlink because it has the potential of drawing traffic from all the other webpages of a website. Thus you should have an increase in organic traffic of the webpage that the sidebar link points to.

On Page Optimization Beyond The Basics

Using the above on-page optimization techniques will go a long way in helping you capture more organic traffic from your competitors.

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Secrets of Landing Page Optimization 

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Landing Page Optimization Secrets

Here are some strategies that will help you achieve success in landing page optimization:

landing page optimization1. Clearly state the value of your offer

A visitor who does not know what you are offering will not care to continue reading your content. A landing page whose value proposition is not clear will turn people off. Therefore, let your audience know the benefits of spending time on your website. Clearly inform them why they should read what is on your page. Your landing page should convince visitors that they are in the right place. As you do this, avoid commanding statements and focus on giving value to your visitors.

2. Avoid commanding, pushy and arrogant headlines

Your headlines will determine if visitors will be convinced to continue reading or press the ‘back’ button on their browser. A good headline should convince visitors that it is worthwhile to stay on your webpage. Pushy, arrogant and commanding headlines will turn visitors off. Too much hype on your headlines is also not necessary. Let the value of your offer be clearly and honestly stated in your headlines. Always use friendly and welcoming words.

3. Be specific about your offer

Capture the attention of every visitor by being specific about your offer. Use bullets or numbers to list the benefits that target audience should expect from your website. This will guide your reader’s eye and demonstrate your offer in a tangible manner. Win the trust of your visitors by stating your offer in a specific and self explanatory manner. This will encourage them to continue reading and interact with your website more. Exaggerated claims and false promises will annoy your online visitors.

Implement the above three strategies and see your online marketing efforts improve drastically. Your offer will be more compelling to the target audience, thus increase your conversion rate. Figure out what you want your visitors to do and then make it easy for them to so.