Six Copywriting Tips That Work For Content Marketing

6 Powerful Copywriting Tips For Content Marketing

Copywriting is the one skill which all online business owners should learn for effective content marketing. As an online marketer you communicate through words – if those words aren’t effectively conveying your message, then you’re in for a long and bumpy ride.

authority page layoutHere are a few content marketing tips to help you get started:

Know your Target Market – Good copywriters know exactly who they’re writing for before starting. They speak directly to ONE person and keep that same person in mind at all times. If you try to reach too many people with your copy you’ll end up missing your target altogether and not reaching anyone at all. Before starting, know exactly who you’re writing your copy for and stick to it.

Headlines that Intrigue – Use clear headlines throughout your copy to guide the reader. Your main headline should be in bold and large letters to grab the reader’s attention. It is often the headline which can either make or break your copy. Use a benefit-focused headline, which explains in powerful detail how you can help solve the customer’s problem. Then use sub-headlines throughout the copy to keep the reader intrigued so they will keep reading.

Don’t use Big Words – Online writing is different to the writing you did in English class. Throw out the text book and forget all those rules your teacher taught you. Online writing is casual and needs to convey emotion and a clear purpose. You need to speak to the person as though you’re sitting down with them and chatting over a coffee… stay away from big words and long adjectives or risk boring (and losing) your prospects!

Be Persuasive – If you love your product that’s great but it’s also a bit biased. Your customers want to hear from other unbiased people who have used your product. Include customer testimonials but not just any testimonial will do, the more information you can include the better. Try to include the person’s full name, city, state, website URL and if possible a picture of that person. The more information your testimonial includes the more persuasive and believable.

It’s not all about you! – In fact, it’s not about you at all. Effective copywriting is concerned with the needs of the customer. The writer doesn’t really matter… Of course, you may need to add a little personal information about yourself in order to gain trust and to explain why your customer should trust you, but even in this case it’s all about what you can do for them. Go through your copy, does it contain a lot of “I’s” then it’s time for a serious re-write. Go back and change most of those “I’s” to “You’s”. Your writing should always be about the customer.

Don’t forget the call – The call to action that is. You must guide your visitors and tell them what you expect them to do. If you want them to click over and purchase your weight loss product, say so, and say so in a clear way which promotes all the benefits of your products “Click here to learn how you can lose those last 10 pounds and keep it off for good” . Be precise in your wording and always include a clear call to action. Discover more effective content tips to improve your grassroots SEO efforts.

Press Releases For SEO

Press Releases for SEO

Online Press Release (online public relations) is about using the Internet to connect with a website or business’ key audiences and the public, to raise awareness and increase exposure, build and maintain an image and brand trust to build and communicate to solve crises. Online PR works in much the same way as traditional public relations, only with a different set of promotional tools. Here are some of the benefits of the addition of online Press Release efforts to the public relations strategy of a company:

  1. Announcements can be distributed (or sent out) very quickly, whether it’s breaking news or a reaction to a crisis situation.
  2. Online PR tools can connect businesses and websites directly with their audiences, rather than having to announce massive groups through the media.
  3. Direct target audience, the review of an online PR campaign easier since the data can be collected directly from viewers, listeners or readers (online PR provides direct interaction).
  4. Online PR tools and methods can be more accessible to small and online businesses than offline promotional tools.

There are a variety of online promotional tools available to a site or a corporate public relations efforts, including:

Press Releases can be used in online promotions, much as they are used in offline PR. There is no substitute for manual targeting quality, relevant media and pursuing media relations, online press release distribution allows a website or company to distribute their news to news engines (like Google News and Yahoo News), where it can directly be seen by members of their target.

Blogs and Forums

Blogs and forums or online communities are wonderful online promotional tools for building and maintaining a reputation as an expert or authority source. Rather than using these community atmosphere as a place to make a blatant sales pitch, the idea is to use a “soft sell” technique to provide quality content or response to others’ questions in a niche, building trust and respect, as often recent converts to the companies or visitors naturally.

Article Syndication

Write and distribute expert articles on a niche topic to online article directories is another way to demonstrate competence and build confidence.

Search Engine Optimization

SEO is often incorrectly classified as “marketing” tool, but is in fact a narrow niche in online Press Releases. The whole point of SEO is again making soft sell approach to build exposure and awareness, especially through internships in the search engine rankings, which will eventually lead to a natural website traffic and or sales.

E-mail newsletters

Email newsletters can be directed against any of a website’s most important audience or the audience, as a direct means of communication to maintain an image and keep the awareness of a brand strong.


While seminars and webinars are an effective online PR tool, podcasts and webinars, the same goal, and serve as another tool for building a reputation based on demonstrating expertise in a niche.