local seo

Geolocation Tactics For Local SEO Success

Learning to Love Geolocation – Smart Geolocation Tactics for Marketing Success

If you want to increase your website conversions and boost your online sales, you need to target your customers where they live. Geolocation services allow you to do just that, and in this age of smartphones and mobile devices finding your customers where they are is easier than ever before. Often referred to as geo-fencing or geo-targeting, the ability to target your audience close to home is a game changer.

Consumers have reached a certain comfort level with geo-tracking and geolocation services, and most leave these services turned on when they shop, run errands and take care of the necessities of daily life. That means you can use geolocation to find the customers most likely to need what you have to sell.

local seoTaking advantage of geolocation is a great way to boost the bottom line, but success is far but guaranteed. Your competitors are working hard as well, and staying ahead of those competitors has never been more important. Here are some tips you can use to improve your results and boost your website conversions.

Use the Exclusionary Principle

Geolocation lets you know where your customers are, but it also allows you to know where they are not. Geolocation is very much a double-edged tool, and smart companies have learned to make the most of the exclusionary principle.

If you run a bar or club in a university town, your normal target audience is probably the students who go there. Throughout the semester, you can use geolocation services to find those students and entice them with drink specials, low-cost food and other goodies.

When school is out for the summer, however, those loyal university students will be gone. That means targeting another class of customers until class is back in session.

Prioritize Prime Locations

Marketing is all about striking the proper balance. Casting too wide a net can mean wasted money and effort, while making your target too narrow could mean losing out on customers and sales.

When it comes to optimizing geo-targeting, it pays to prioritize the  best locations. Over time you will get to know which locations perform the best, and spending your limited marketing dollars targeting those areas is one of the best ways to improve click-through rates and ultimately sales as well. That may mean raising your bid for those prime locations, but the results will be well worth the extra cost.

Improve Your Results with Paid Search Ads and Location-Specific Keywords

Paid search is not always the best marketing choice, but this technique can really improve local results. Using a combination of location-specific keywords and paid search can make it far easier for your target customers to find you – and that is good news for them and for you.

Examples of location-specific keywords are nearly endless, ranging from things like “Cleveland area gyms” and “Italian restaurants in Chicago” to “coffee shops near Union Square” to “hotels near the White House.” By using these location-specific keywords and testing your results, you can fine-tune your marketing and boost your conversions over time.

Local SEO -Remember To Own Your Home Market First!

Reaching your customers where they live, play and work has never been more important. The popularity of smartphones means that today’s consumer is always connected – and always ready to buy. The companies who are best able to reach those consumers and provide them with what they need are the ones most likely to succeed. By using smart geolocation practices, you can be that successful company and see your profits soar.

What is local SEO?

Implementing SEO into your website is a great way to create traffic and increase your customer base. However, certain businesses may only want to target one specific location for their business. If the customer is looking for specific product or service in the area, you will want to be at the top of the list in the search engine results. Local SEO can help you achieve higher search results for searches focused on certain geographical locations.

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local seo

Local SEO

What Is Local SEO?

Traditional SEO is about creating website content that contains certain keywords and key phrases that are frequently used when searching for the business’s product or service. When a person types those keywords and phrases into a search engine such as Google or Yahoo, the SEO content on your website will bump your website to a higher position on the list of results. Local SEO is about doing that exact same thing. The difference is that local SEO will implement keywords and phrases that are frequently used to find products or services in a specific area instead of nationwide or worldwide.

How Does Local SEO Work?

Implementing local SEO is more than just inserting the name of the town or city that your business is stationed in on a few of your web pages. You will need to know exactly what types of keywords and phrases are being used most frequently to find businesses in your area.

If you’ve implemented traditional SEO before, you most likely know of certain keywords and phrases that are centered around your business. Combining these keywords and phrases with the town, city or state that you’re in will likely create local SEO content. There are also certain programs that allow you to see what keywords were used to find your website. This can allow you to figure out new keywords for your local SEO content. If you’ve never implemented SEO into your website before, there are many resources available to help you get started.

Why Is Local Search Important To Small Business Owners?

Putting time, effort and money into SEO that has nationwide or worldwide coverage can be a waste if your business is only in one area. For example, if your business was only stationed in a small town in Georgia, being at the top of a search list for someone in Alaska wouldn’t be very helpful. In addition, people specifically looking for businesses in your area might not see your search results as quickly because of their location specific keywords and phrases.

If you’re a small business with a local focus, local SEO can generate a lot of website traffic and draw in many customers. With some quick research and the creation of valuable local SEO oriented website content, you can reach the top of any related search result list.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]