CHOOSING INTERNET MARKETING TACTICS FOR A WEBSITE
When running a website or online business, it’s important to choose the best Internet marketing tactics, which will offer the biggest reward in traffic or income compared to the amount of time or money invested. This is called getting a good ROI (return on investment) from your Internet marketing tactics.
There are many common, and general, forms of Internet marketing, and most can work for a wide variety of websites and online businesses through the different Internet marketing tactics available in each. These are some of the basic types of Internet marketing:
1. Email Marketing – email newsletters, coupons and offers, etc.
2. Search Engine Optimization (SEO) – link-building, keyword optimization, etc.
3. Search Engine Marketing (SEM) – search engine advertising, etc.
4. Viral Marketing – video / file-sharing, tell-a-friend, etc.
5. Affiliate Marketing – having others sell your products for a percentage
6. Online Advertising – banner ads, text link ads, sponsorships, etc.
7. Online PR – online press releases, blogging, etc.
There are a few steps in choosing the best Internet marketing tactics for a website or online business:
1. Choose a niche or industry.
2. Identify the target market.
3. Determine what most influences that target market.
4. Evaluate the competition’s strengths, weaknesses, and their marketing tactics.
5. Create an Internet marketing plan, including a marketing budget.
As a part of creating an Internet marketing plan, list all possible Internet marketing tactics that fit your budget and have the potential to reach your target market. Once you have a master list of potential Internet marketing tactics, run each through the following checklist to narrow down the best options, and create your final list of Internet marketing tactics for your website or online business:
__ Will reach the target market.
__ Will be able to influence the target market.
__ Has been used in this niche or other niche’s targeting a similar market successfully before (better if it’s been used to target a similar market, but never exactly done in the current niche)
__ Will set the website apart from the competition.
__ Will fit within the Internet marketing budget for the site.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.