Why Copied Content Is a Big No-No with Google
In today’s online business environment, your web design and SEO strategies have to be top notch to remain competitive. Previously ignored issues like copied content can no longer be taken for granted and failure to take immediate action can mean a long and arduous road ahead for your online business. Duplicate content is bad for SEO.
You already know how important good content is to your site. It drives visitors to your site and converts them into leads, thereby bringing in huge profits. There are many helpful tips available out there for anyone who wants to write quality content. Nonetheless, many people still assume that copied content is good for their website. But the truth is that copied content is a big no-no with Google and the content world as a whole.
Why Duplicate Content Is Frowned On By Search Engines
There are numerous reasons why you should avoid posting duplicate content on your site. One of the main reasons is that you will never be a trustworthy source for clients who are always looking for unique, high quality content. Your readers want to see that you are an authority in your niche market, and if you are regularly copying your content or articles, you will be hurting your reputation.
Other reasons duplicate content is bad include:
Google Wants High-Quality Unique Original Content
Plagiarism is a big word with bigger consequences in today’s content world. The work of Google is to index and provide as much unique content as possible, presenting a variety in the results. For example, imagine searching for a business such as a plumbing service. If the plumber serves many locations and all the locations had a single web presence with the same content, then you won’t get variety within the search engine results when it comes to business services. What you are actually searching for is a variety of plumbing services that you can choose from.
Duplicate Content Will Put Your Site on Google’s Naughty List
Google will actually reward your site for having high quality, original content. However, it will punish it accordingly if you have duplicate content. Using the same article from the internet throughout your website, or even copy-and-pasting content from another website can greatly hurt your Google rankings. It is true that a website can have good rankings throughout other search engines, but still not reach anywhere in Google results. A search using a reliable plagiarism checker can help determine whether the content on your site is being used on other online sites or directories.
Copied content will make your website look like an illegal business, even if you’re a legitimate one. This is because that’s something trolls and spammers are doing on a daily basis. They copy and paste everything on a website in an attempt to stay relevant.
Google has been at the forefront of the fight against duplicate content and any content that looks deceptive or manipulative is penalized. When writing content, your aim should be to stand out from your competition and gain trust in the market. You want to write content that is helpful and engaging for your visitors to attract clicks, interactions and sales.
When you use duplicate content, however, you run the risk of losing even your most loyal visitors and not converting your leads. Copied content will keep your site hidden and your competitors will be seen by potential customers, instead. Duplicate content does not only harm your authority on Google, but it also harms your domain value, so don’t be cheated into thinking that it is a way of saving some money.
Avoid Duplicate Content And Enjoy The Benefits Of A Trusted Site
You may have tens or even thousands of pages on your site and just thinking about writing content for each other them can be frightening. However, the truth is that you have to do it if your seriously want to rank well in Google. If you don’t know whether or not your site has duplicate content, you can use a reliable plagiarism checker to make the job easier and faster. You should make sure there is little or no copied content on your site.
If you are looking for high quality, original content to replace the existing duplicates, then it may be time to hire a copywriting service. This will help you get professionally written articles that you can use to get rid of duplicate content on your site.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.