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content marketing

Duplicate Content Is Bad For SEO

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Why Copied Content Is a Big No-No with Google

In today’s online business environment, your web design and SEO strategies have to be top notch to remain competitive. Previously ignored issues like copied content can no longer be taken for granted and failure to take immediate action can mean a long and arduous road ahead for your online business. Duplicate content is bad for SEO.

You already know how important good content is to your site. It drives visitors to your site and converts them into leads, thereby bringing in huge profits. There are many helpful tips available out there for anyone who wants to write quality content. Nonetheless, many people still assume that copied content is good for their website. But the truth is that copied content is a big no-no with Google and the content world as a whole.

Why Duplicate Content Is Frowned On By Search Engines

There are numerous reasons why you should avoid posting duplicate content on your site. One of the main reasons is that you will never be a trustworthy source for clients who are always looking for unique, high quality content. Your readers want to see that you are an authority in your niche market, and if you are regularly copying your content or articles, you will be hurting your reputation.

Other reasons duplicate content is bad include:

Google Wants High-Quality Unique Original Content

Plagiarism is a big word with bigger consequences in today’s content world. The work of Google is to index and provide as much unique content as possible, presenting a variety in the results. For example, imagine searching for a business such as a plumbing service. If the plumber serves many locations and all the locations had a single web presence with the same content, then you won’t get variety within the search engine results when it comes to business services. What you are actually searching for is a variety of plumbing services that you can choose from.

Duplicate Content Will Put Your Site on Google’s Naughty List

Google will actually reward your site for having high quality, original content. However, it will punish it accordingly if you have duplicate content. Using the same article from the internet throughout your website, or even copy-and-pasting content from another website can greatly hurt your Google rankings. It is true that a website can have good rankings throughout other search engines, but still not reach anywhere in Google results. A search using a reliable plagiarism checker can help determine whether the content on your site is being used on other online sites or directories.

Copied content will make your website look like an illegal business, even if you’re a legitimate one. This is because that’s something trolls and spammers are doing on a daily basis. They copy and paste everything on a website in an attempt to stay relevant.

Google has been at the forefront of the fight against duplicate content and any content that looks deceptive or manipulative is penalized. When writing content, your aim should be to stand out from your competition and gain trust in the market. You want to write content that is helpful and engaging for your visitors to attract clicks, interactions and sales.

When you use duplicate content, however, you run the risk of losing even your most loyal visitors and not converting your leads. Copied content will keep your site hidden and your competitors will be seen by potential customers, instead. Duplicate content does not only harm your authority on Google, but it also harms your domain value, so don’t be cheated into thinking that it is a way of saving some money.

Avoid Duplicate Content And Enjoy The Benefits Of A Trusted Site

You may have tens or even thousands of pages on your site and just thinking about writing content for each other them can be frightening. However, the truth is that you have to do it if your seriously want to rank well in Google. If you don’t know whether or not your site has duplicate content, you can use a reliable plagiarism checker to make the job easier and faster. You should make sure there is little or no copied content on your site.

If you are looking for high quality, original content to replace the existing duplicates, then it may be time to hire a copywriting service. This will help you get professionally written articles that you can use to get rid of duplicate content on your site.

Six Copywriting Tips That Work For Content Marketing

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6 Powerful Copywriting Tips For Content Marketing

Copywriting is the one skill which all online business owners should learn for effective content marketing. As an online marketer you communicate through words – if those words aren’t effectively conveying your message, then you’re in for a long and bumpy ride.

authority page layoutHere are a few content marketing tips to help you get started:

Know your Target Market – Good copywriters know exactly who they’re writing for before starting. They speak directly to ONE person and keep that same person in mind at all times. If you try to reach too many people with your copy you’ll end up missing your target altogether and not reaching anyone at all. Before starting, know exactly who you’re writing your copy for and stick to it.

Headlines that Intrigue – Use clear headlines throughout your copy to guide the reader. Your main headline should be in bold and large letters to grab the reader’s attention. It is often the headline which can either make or break your copy. Use a benefit-focused headline, which explains in powerful detail how you can help solve the customer’s problem. Then use sub-headlines throughout the copy to keep the reader intrigued so they will keep reading.

Don’t use Big Words – Online writing is different to the writing you did in English class. Throw out the text book and forget all those rules your teacher taught you. Online writing is casual and needs to convey emotion and a clear purpose. You need to speak to the person as though you’re sitting down with them and chatting over a coffee… stay away from big words and long adjectives or risk boring (and losing) your prospects!

Be Persuasive – If you love your product that’s great but it’s also a bit biased. Your customers want to hear from other unbiased people who have used your product. Include customer testimonials but not just any testimonial will do, the more information you can include the better. Try to include the person’s full name, city, state, website URL and if possible a picture of that person. The more information your testimonial includes the more persuasive and believable.

It’s not all about you! – In fact, it’s not about you at all. Effective copywriting is concerned with the needs of the customer. The writer doesn’t really matter… Of course, you may need to add a little personal information about yourself in order to gain trust and to explain why your customer should trust you, but even in this case it’s all about what you can do for them. Go through your copy, does it contain a lot of “I’s” then it’s time for a serious re-write. Go back and change most of those “I’s” to “You’s”. Your writing should always be about the customer.

Don’t forget the call – The call to action that is. You must guide your visitors and tell them what you expect them to do. If you want them to click over and purchase your weight loss product, say so, and say so in a clear way which promotes all the benefits of your products “Click here to learn how you can lose those last 10 pounds and keep it off for good” . Be precise in your wording and always include a clear call to action. Discover more effective content tips to improve your grassroots SEO efforts.

Press Releases For SEO

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Press Releases for SEO

Online Press Release (online public relations) is about using the Internet to connect with a website or business’ key audiences and the public, to raise awareness and increase exposure, build and maintain an image and brand trust to build and communicate to solve crises. Online PR works in much the same way as traditional public relations, only with a different set of promotional tools. Here are some of the benefits of the addition of online Press Release efforts to the public relations strategy of a company:

  1. Announcements can be distributed (or sent out) very quickly, whether it’s breaking news or a reaction to a crisis situation.
  2. Online PR tools can connect businesses and websites directly with their audiences, rather than having to announce massive groups through the media.
  3. Direct target audience, the review of an online PR campaign easier since the data can be collected directly from viewers, listeners or readers (online PR provides direct interaction).
  4. Online PR tools and methods can be more accessible to small and online businesses than offline promotional tools.

There are a variety of online promotional tools available to a site or a corporate public relations efforts, including:

Press Releases can be used in online promotions, much as they are used in offline PR. There is no substitute for manual targeting quality, relevant media and pursuing media relations, online press release distribution allows a website or company to distribute their news to news engines (like Google News and Yahoo News), where it can directly be seen by members of their target.

Blogs and Forums

Blogs and forums or online communities are wonderful online promotional tools for building and maintaining a reputation as an expert or authority source. Rather than using these community atmosphere as a place to make a blatant sales pitch, the idea is to use a “soft sell” technique to provide quality content or response to others’ questions in a niche, building trust and respect, as often recent converts to the companies or visitors naturally.

Article Syndication

Write and distribute expert articles on a niche topic to online article directories is another way to demonstrate competence and build confidence.

Search Engine Optimization

SEO is often incorrectly classified as “marketing” tool, but is in fact a narrow niche in online Press Releases. The whole point of SEO is again making soft sell approach to build exposure and awareness, especially through internships in the search engine rankings, which will eventually lead to a natural website traffic and or sales.

E-mail newsletters

Email newsletters can be directed against any of a website’s most important audience or the audience, as a direct means of communication to maintain an image and keep the awareness of a brand strong.

Podcasts

While seminars and webinars are an effective online PR tool, podcasts and webinars, the same goal, and serve as another tool for building a reputation based on demonstrating expertise in a niche.