6 SIMPLE WAYS TO SOCIAL MEDIA PRESENCE GROWTH
These social media giants; Facebook, Twitter, Instagram, Google+, and Pinterest have over 2 billion users collectively. As such, they’ve become the perfect platforms for marketing products and services. Brands and businesses realized that people cherish personal experiences. And social media provided an excellent environment for creating these personal relationships with the customers. However, growing a robust social media presence can be quite a daunting task if you don’t possess fundamental social skills.
Here are a few simple ways to increase your social media presence.
1. Know your audience and identify when they’re most active.
You must first seek to engage your followers regularly. And you can only do that if you know as much as you can about them. You can then use what you’ve learnt to create a more engaging and personal experience with your fans.
You should also find out when your audience is most active. You can then know the best times to interact with them. There are various tools to use to determine when your audience is online i.e. Tweriod (for Twitter) and the ‘insights’ section of the Facebook dashboard.
2. Try to help people rather than just selling to them.
People will naturally gravitate toward things or individuals who add value to their lives. If you concentrate on providing value to people, they’ll instinctively seek to provide some form of value to you too. You won’t have to woo them to buy your products, because they’ll have already cultivated trust in you.
3. Expand Your Social Media Presences – Go visual.
Research by the Buffer-app found that Tweets with images receive up to 150% more retweets. Visuals easily capture peoples attention and also add to the essence of the message. Thanks to free tools like Canva, you could easily overlay text onto images or create unique graphics to share with your fans. Alternatively, you could create engaging videos or vines for your followers.
4. Provide Q and A’s On Social
Your fans need to feel a human connection with you. By regularly providing Q and A’s, your audience gets an opportunity to learn more about the person behind the screen.
5. Promote social media contests.
Social media contests are an awesome way to engage and reward your followers. You can reward your fans for following, and sharing or liking your posts.
6. Monitor your social media presence progress and find what methods work best.
Testing new ways of engaging your audience should be at the top of your priority list. However, you should observe which methods work best and use them more, while ridding those methods that do not work as well.
To truly supercharge your social media presence, you need to be consistent in your posting schedule i.e. try to engage your audience on a nearly daily basis with interesting quality content of all types.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.