How to Make Your Content Work On Mobile
The mobile experience (mobile UX) of your website is crucial to its success. This is because of the increasingly device agnostic approach of most technology users. They want to have the same experience, get the same information, and achieve the same tasks, whatever device they are on. Understanding mobile user behavior is crucial in a solid mobile SEO strategy.
Making your content on mobile as good as possible starts with design. The tips for mobile UX here are mostly about content creation, but there is a crossover between the design of your mobile website and the creation of content. This is unavoidable, so you will have to consider and work on both. This means making sure your mobile design, functionality, and navigation are as good as they can be.
Functionality, in particular mobile UX, is essential. Ideally, you shouldn’t have any functions on your website that only work on desktop devices. You also have to test the typography settings of your website, making sure it is easy to ready on mobile.
In addition, make sure the links and navigation work well on mobile. Remember that text links are harder to use on mobile than on desktop, simply because fingers are clumsier than mouse pointers.
Creating Content That Works On Mobile
You should think specifically about mobile users when creating content. This might sound obvious, but it is a principle that is not always acted on. An example is a blog post that looks great and is easy to read when on a computer but doesn’t work very well on mobile. You should always think about the mobile experience.
To do that you have to understand who your mobile users are, and what they want to do. This includes identifying how they will find or access your site (for example; through a Google search), and what pages they will enter from. Will they make a purchase on your mobile website? Do they want to find information, or do they want to contact you?
Getting Content Right On Mobile
In many cases, you will have to adjust your style of writing for mobile. Most advice for writing on the web includes breaking up the text with paragraphs, headings, and lists. This applies on mobile too, but paragraphs should be even shorter. A good guide is to keep your paragraphs to 50-100 words.
Finally, think about how you will position the call to action on mobile. Does this meet the same requirements you have on desktop devices? This includes being high on the page and visible with zero or minimal amounts of scrolling.
Mobile devices are here to stay, so every website owner and content creator has to think mobile first or at least as much as they think desktop.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.