If you want to know how to track the success of your site, and need to know how many visitors are coming to your site, you’ll want to know about website statistics. These measurements will let you know what you need to do about improving your website marketing, and will give you indications about what to change in terms of your website design.
One of the first things you’ll want to do when you’re looking for website statistics is to find analysis companies that will be able to help you make sense of the results you receive. One of the best companies to get website statistics from is Google Analytics. The service is free to use, and Google is one of the main search engines that people use to find websites. You’ll get three reviews when you use this service; a webmaster report, a marketer report, and an executive report. This way, you’ll be able to see the stats as a person that is operating the functions of the site, and you’ll get the answers you need for marketing your site to more people. The only drawback to using Google Analytics is that the reports are not offered in real time. While the reports are current, they don’t let you know each time that a visitor logs on, and you don’t know which parts of your site need to be updated on a daily using this service. However, you will get an idea of how popular your site is, and you may have to get website statistics on a weekly basis and don’t want to spend a fortune on reports, this is probably the way to go.
Another free service that you may want to check out for website statistics is www.statcounter.com. You’ll just need to insert a code onto your web page or blog in order to get the stats that you need, and you’ll be able to track all the visitor patterns on the site. You’ll even be able to see visitor paths, as well as the length of time that visitors stay on your site using this website statistics tool.
WebTrends is another source you can get website statistics from. When you visit www.webtrends.com, you’ll get information on tracking solutions that are used for larger companies like IKEA and US Bank. You may also want to try out the company’s newest produce, Dynamic Search. This way, you can use search engine marketing software to increase your search results based on online marketing campaigns. There is a fee for using this service, which may be a little expensive for you if you are just starting out, but some medium-sized businesses are able to purchase all the features that the company has to offer. You may want to start with a basic ‘package’ and then work your way up once your finances are in order, since many business owners have lots of positive things to say about the company and its products. Good luck!
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.