Plant Your Local Business on Google Maps Today!
If you’ve ever driven through a busy business district, you have probably noticed a lot of creative signs that are meant to catch attention. In a very similar way, local businesses can catch a customer’s eyes by planting their virtual signposts on digital maps. In fact, logos and pins on these online maps can even connect map users to current promotions and other kinds of relevant ads found on Google Maps and local search.
One of the largest and most popular providers of these types of map advertisements is Google. Since local searches have become an important way for companies to market, it’s worth knowing about this innovative source of local search advertising.
Why Google Map Ads Drive Local Businesses Success
According to the company, ads on maps could appear on mobile and laptop versions of Google Maps. At the same time, the company has made it clear that they unveiled this kind of advertising with mobile users in mind. When their spokesman introduced this new part of the search network, he mentioned that local and location-based searches had grown more than any other kind of searches. As a result, local, location-based Google searches account for about 30 percent of total searches.
The company included Google Maps as another platform in their search network in order to take advantage of the popularity of their mapping system. In addition, Google released the news recently that the number of mobile searches had finally overtaken the number of searches performed on desktop and laptop computers. Thus, these ads provide a good way to target nearby customers who are searching for local businesses.
How Advertising on Google Maps Can Help Local Businesses
When a user searches for a certain kind of business in a specific location, companies that participate in the program can have both a company logo and pin that highlight the location on the map. When these pins and logos get clicked, the system will bring up more information about a business.
This additional information can even include search ads with current specials and other related advertising. These features help focus attention on these businesses and increase the chances that a customer will call or walk in the door. Of course, the additional information also includes basic details like a phone number, operating hours, and driving directions. In this way, AdWords integrates with Google My Business listings.
How Grassroots SEO Can Use Google Map Ads
To qualify for Google Maps advertising, follow these steps:
- Enable the location-extensions feature within Google AdWords.
- Ensure that the business listing within Google My Business has been filled out accurately.
- Target locations for the advertisements.
- Set bids for locations, and notice that these bids can even increase when searchers move closer to your location.
- Create keywords that are likely to attract customers to your business.
Google offers pay-per-click ads on maps. Pricing includes charges for various kinds of actions that searchers might take. For example, a click charge could apply to a user who clicks to get directions to your store. As with other kinds of AdWords ads, it’s fairly simple to monitor the campaign’s performance within the system.
Will Ads on Google Maps Benefit Your Local Business?
Many businesses rely upon local search marketing in their grassroots SEO efforts to bring in new customers. If a potential customer searches for the products and services that you offer with Google Maps, these advertisements should get their attention. If you offer relevant deals or other attractive marketing within your advertisement, you’re likely to draw customers in. Google has made it easy for both small and large local businesses to get started with this innovative kind of local marketing. While different kinds of companies might have different success rates with these ads, they seem worth testing as a way to take advantage of local and location-based searches.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.