SEO Today Includes Mobile Optimization
In the modern era, simply creating a visually stunning website is not enough. With modifications to the Google search algorithm like Panda, Penguin, and Hummingbird, attention to detail has become crucial. For business owners that want to forego hiring an SEO professional for over $100 per hour, there are few options outside of learning it themselves. Fortunately, recent changes have put pressure on the market to come up with easy-to-understand software solutions, which can make doing and learning SEO possible at the same time. Below are six free SEO tools you should be using to do your on-site optimization will be enumerated and described for your convenience.
Free SEO Tools For Mobile SEO
As mobile SEO continues to grow, the importance of knowing how your website appears to your mobile audience is a priority for success. Adopting a mobile first mentality is key to long term business growth and one recently upgraded mobile SEO tool is from Google. The Google Mobile testing tool offers an excellent overview of three key areas that impact mobile performance, mobile friendliness, mobile speed and desktop speed. This free SEO tool also makes recommendations for improvements.
Structured data testing tool
In tandem with the mobile testing tool above, Google’s structured data testing tool highlights structured data on your website that can help promote both your mobile and desktop grassroots SEO efforts. Check out this free SEO structured data testing tool here: https://search.google.com/structured-data/testing-tool.
Screaming Frog SEO Tool
Screaming Frog is a tool that is basically free to grassroots marketers as well as professsionals in the SEO game. The software is only “basically” free because it allows for 500 scans before you have to begin subscribing. For a person only handling optimization on a single business website, this is equivalent to free software. The program itself scans your website and allows you to see things you are missing or elements you have duplicates of. Areas of analysis include such elements as:
- H1/H2 Headings
- Meta Descriptions
- Meta Keywords
- Images/Alt Text
- Internal/External Links
Google Webmaster Tools
Webmaster tools are another free SEO tool offering from some of the major search engines. There is no separation between pro and amateur, though, so using them really is free. Because their algorithm changes have had the most drastic effect on SEO in recent years, most people tend to focus on Google specifically. However, Bing has a webmaster tool that is far more exhaustive and informative and even includes file size, load time, and compression analysis that Google lacks. This is not to say that one is better than the other, just that both should be used for their unique strengths.
Google provides analytical tools meant to provide tracking data for visitors to your website. While proprietary tracking systems are available, Google is the industry leader and provides their service for free. The data provided allows you to take an in depth look at just what people are doing when they reach your website. Using Google Analytics can allow you to pinpoint weaknesses and exploit strengths with little more than the addition of a single line of tracking code to your website’s HTML. Analytics allow you to track:
- Browsing Platform
On Page Content Analysis
The days of targeting misspelled keywords to gain an edge are gone. Obvious spelling and grammar errors are ranking metrics, and remarks by Google’s Matt Cutts as well as Bing’s Duane Forrester confirm it. You should be making an effort to spell and grammar check every piece of web copy you place on your site with your word processor’s built in tool. There is also a plethora of websites out there that provide textual analysis for word repetition, and SEOQuake is an add on available for Chrome, Firefox, Safari, and Opera that shows the highest frequency words for pages you already have published. Checking for repetition can help you weed out accidental keywords and highlight overuse of keywords you really are targeting.
Use Free SEO Tools To Help You Optimize Efficiently
Getting SEO right on your website is no easy feat, even once you have been doing it awhile. However, using a few free SEO tools that are at everyone’s disposal can yield much more insight into what you need to do than you might expect. There are tools out there that charge large sums per month for use, but until you can internalize and use the tools listed here there is not much reason to switch. Most of the advanced tools tend to employ more complicated ways of looking at the same data and are often designed for SEO professionals. Get your grassroots SEO marketing started with the free SEO tools listed above.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.