content marketing

4 Simple Steps To Keyword Optimization

4 Important Keyword Optimization Tips

After choosing your most profitable keywords, you need to carefully position them in and around your article. The goal of Google and other search engines is to deliver relevant, high-quality and up-to-date information to readers. The following keyword optimization tips will help you create the desired content.

keyword optimization

1. Create Interesting Content

Any interesting content will capture the eyes of the readers. Part of what will make your content interesting is to provide relevant and current information. You can make any topic interesting by being creative in your writing. Think about the questions and problems that your readers may be having and provide real solutions and answers. Do not get a great keyword and just write your content with it. Instead, write with a purpose and aim at helping your readers. This will give them a reason to continue reading your article and visit your site again.

2. Focus on Long Tail Keywords

Long tail keywords are key phrases that are longer and more specific. Even though these keywords receive less traffic, they have a higher conversion value because they are more specific. They are also good at pulling targeted results in the search engine results pages. It is also easier to rank for long tail keywords than common keywords. Long tail keywords are a guarantee that your content will be more relevant to readers. As a result, your site will get more targeted and quality traffic.

3. Use Keyword Variations

Potential visitors will use different keywords and key phrases to search for information on the internet. In order to target many visitors, use variations of your keyword in and around your article. You can use the singular and plural form of your keyword. In addition, synonyms are other keyword variations that you should utilize. Semantic keywords and semantice keyword phrases are critical for grassroots search engine optimization.

It is important to write keyword focused articles so that each page has a dedicated keyword. This will ensure that your content is relevant to more people and also eliminate the chances of having repetitive content. Writing keyword focused pages is important because it helps search engines to rank your pages based on subject matter, instead of just on keyword density.

4. Be Consistent

Keyword optimization and SEO in general is a continuous process. You should analyze your keywords consistently to ensure that they remain relevant to your visitors. Search engines keep on growing and changing their strategies and therefore your site should adapt to such changes. Similarly, you need to remain relevant all the time because people change the way they look for information on the internet.

The above keyword optimization tips will help you optimize your website for search engines. Implement them together with other SEO factors and you will realize an increase in your site’s performance. Your organic traffic will grow steadily and your site will get higher rankings in search engines.

Pick the “right” keywords, the ones with traffic

There are many Search Engine Optimization (SEO) consultants that will charge you an arm and a leg for their services, sometimes as much as $2,000 per month or more. They often make dubious claims that they can get you ranked on the first page of the search engines within a few months, and if not, they will kindly refund your money.

However, there is a catch. Once you pay the initial deposit and the SEO company begins working on your site, they will often optimize your website in such a manner so that you will be able to quickly rise to the top of the rankings for a keyword that is either not significant or will not attract any real traffic.

If you want to improve your ranking and attract qualified traffic to your website, you need to use a different approach:

1. Optimize your website for the keywords or phrases that people actually use when searching for products or services related to what you offer.
2. Modify higher volume keywords and search terms with phrases that are more specific to your services and industry.
3. Localize your keywords to your target market and client’s location.
4. Try to have a decent amount of free content on your website that relates to the keywords or phrases for which you want to be ranked higher.

Effectively build a keyword list

There are a multitude of factors that should be considered when you optimize your web site. When developing great web copy that will provide valuable visitor information and great natural search engine results, begin by building a keyword list. Here are a few ideas to help get your keyword research started.

Here are the steps I use to optimize a website:

1. Identify website themes.
Look for brand names of the products or services that are unique to that particular website. Remember, the website name itself is a brand name too. Then determine the main themes of the website.

2. Create a keyword list
Write down all the keywords related to the brand and themes of the website site. Try to also include keyword phrases in your keyword research. There may be millions of web sites that are similar; therefore you need to sharpen your focus. Search for the niche keywords and keyword phrases that support your brand and main themes. If your niche is too competitive you will have a harder time getting high search engine rankings. Ideally you want your site to appear on the first page for one of the major search engines…Google, MSN, ASK or Yahoo.

3. Use a keyword selector tool.
Pick related keywords, these are words that are something like the main keyword list you created above. You may be able to blend them into the content of your site as it grows. Keywords that have a very narrow focus may not be a popular search term. When I broaden my search to comprise themes and categories, I repeatedly find hundreds of words that relate to the topics that work with my keyword list. To find out how often people are searching on the identified keywords you need to use a keyword selector tool.

I use a combination of both free and paid tools. The real work is understanding the keyword selector tool and the results that they generate. It’s not always the highest search results that will give you the best keywords.