What is local SEO?
Implementing SEO into your website is a great way to create traffic and increase your customer base. However, certain businesses may only want to target one specific location for their business. If the customer is looking for specific product or service in the area, you will want to be at the top of the list in the search engine results. Local SEO can help you achieve higher search results for searches focused on certain geographical locations.
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]
Local SEO
What Is Local SEO?
Traditional SEO is about creating website content that contains certain keywords and key phrases that are frequently used when searching for the business’s product or service. When a person types those keywords and phrases into a search engine such as Google or Yahoo, the SEO content on your website will bump your website to a higher position on the list of results. Local SEO is about doing that exact same thing. The difference is that local SEO will implement keywords and phrases that are frequently used to find products or services in a specific area instead of nationwide or worldwide.
How Does Local SEO Work?
Implementing local SEO is more than just inserting the name of the town or city that your business is stationed in on a few of your web pages. You will need to know exactly what types of keywords and phrases are being used most frequently to find businesses in your area.
If you’ve implemented traditional SEO before, you most likely know of certain keywords and phrases that are centered around your business. Combining these keywords and phrases with the town, city or state that you’re in will likely create local SEO content. There are also certain programs that allow you to see what keywords were used to find your website. This can allow you to figure out new keywords for your local SEO content. If you’ve never implemented SEO into your website before, there are many resources available to help you get started.
Why Is Local Search Important To Small Business Owners?
Putting time, effort and money into SEO that has nationwide or worldwide coverage can be a waste if your business is only in one area. For example, if your business was only stationed in a small town in Georgia, being at the top of a search list for someone in Alaska wouldn’t be very helpful. In addition, people specifically looking for businesses in your area might not see your search results as quickly because of their location specific keywords and phrases.
If you’re a small business with a local focus, local SEO can generate a lot of website traffic and draw in many customers. With some quick research and the creation of valuable local SEO oriented website content, you can reach the top of any related search result list.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.
