Pay per click advertising is a search engine marketing technique that uses paid search engines. It is pay for placement using paid search engine marketing, or pay for ranking in search engines, and is a highly cost-effective way to attract cheap, targeted website traffic. It is also referred to as ppc advertising or (PPC).
A simple definition of Pay Per Click is the placement of an ad on a search engine that results page or web page that appears for specified keywords or key phrases.
The advertiser pays a pre-determined price (or bid amount) whenever a visitor who lands on that page clicks on the ad displayed by that advertiser. you only pay when the visitor clicks on your ad, hence the term pay per click.
The paid search engine marketing auction model used in internet marketing, paid search engine marketing networks, and search engines,
works well for advertisers who only pay when a user actually clicks on their sponsored ad placements. Search marketing specialists identify keywords and phrases that they believe their target market would type in the search tool bar when they are looking for their particular products or services.
When an internet user types a keyword query matching the advertiser’s keyword list, the advertiser’s ad may appear on the search results page. These ads are called a “Sponsored link” or “sponsored ads” and appear next to, and sometimes, above the natural or organic results on the page. Typically a sponsored advertisement is short and concise with a heading, description, and website address, or URL.
Each pay per click search engine has its own style. Depending upon the paid search engine, once your ad is created, budgeted, and accepted, your ad may begin to show up immediately. Unlike natural or organic search engine optimization, ppc advertising can produce rapid results that are easily measured and monitored. This is one of the key reasons paid search engine marketing is so vital for visibility for businesses on the web.
Pay per click search engines and ppc advertising provides web site owners the opportunity to purchase their way to better positions on search results or direct their results to targeted engines that matter to their business. Using a skilled paid search engine marketing professional will quickly get you the visibility and results you need.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.