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Successfully Compete in Internet Marketing

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Can a the small guy compete in Internet Marketing?

You may believe that thousands of people are flocking online daily to become a search engine optimization specialist and seek out their equal position amidst internet marketing giants who have created a virtual kingdom of passive profits.

But while they may be looking into ppc search engine internet marketing, many prospective Internet marketers are too intimidated to actually do anything to hone their skills and become a search engine optimization specialist. The primary reason for the hesitation? They don’t where to start or know how to produce a product with an unusual or unique slant.

Most newbie search engine marketers believe that if one person is already successfully selling an information product on affiliate marketing or ppc search engine internet marketing, then there’s no room at the top, so they drop their dreams and return to the shackles of a 9-5 hourly grind down in the entrenched corporate world.

Quite a few potential internet marketers dream if it is possible for an unknown to burst upon the scene and become a hit based on what they know that’s better or different from what “Big Guy internet marketing Guru” has to say? It is more possible than many people know.

But in order to succeed in ppc search engine internet marketing, the fresh new Internet marketer has to come onto the marketplace with insurmountable confidence so that his or her target audience will believe the message that’s being sold.

A guru isn’t someone who knows better how to do something. A guru, in the Internet marketing world, is someone who understands how things work to succeed and/or someone who has been earning a living steadily online for a long amount of time and therefore knows his or her “stuff.”

The fresh faced search engine optimization specialist may be new to selling a product, but that doesn’t mean he or she hasn’t worked online for months or years to learn the ropes of ppc search engine internet marketing. If you were able to work online and learn internet marketing well enough that it allowed you to succeed in a short amount of time, then that makes you a guru in your own right.

Many people are, in reality, turned off by the phrase “guru” and become bored of reading about someone’s expertise. Newness is a nice thing in the arena of Internet marketing, so before you throw in the towel and call it quits, make sure you at least give your dreams a chance at success and see if the public is willing to invest in your knowledge.

Recognize that passion and zeal boils over, even on a static web page. So if you believe in your product, then it doesn’t matter what niche you’re targeting for your Internet marketing efforts – your marketplace will embrace your positive attitude and carry the torch for you into the realm of profits and “guru status” yourself!

Create a web site

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Spend some time planning the web site layout and design, before you create a web site or e-commerce web site. Plan your website design with your business objectives and target audience in mind. Clearly define if you will use your new web site as a vehicle to provide information, or will you build an e-commerce web site to sell your products and services?

A simple way to create a web site is to use index cards to map out each potential web page. Index cards are easy to rearrange to help you with your web site design. Whatever your objective is for the web site design, plan to build your web site professionally, and remember that it is most important to have your site very well organized with simple navigation and clear “calls to action”.

With your web site design, keep your site’s theme colors appropriate to your business topic. Colors are representative of your business image. Do not use too many different colors when you create a web site. All of the colors you choose need to compliment each other. Photographs and images can help you personalize and promote your ideas, products, and services. In the website design, make your site text easy to read using text colors that contrast well with your website background.

When you create a web site, web content is extremely critical. The web content must be suitable to the planned purpose of your web site design theme. The web content needs to target your desired audience and support your web site objectives.

It is best to use a single subject or theme per web page in the website design. Each page should contain at least 250 words, but do not overwhelm your target audience with too much information. Create a web site with a simple layout and graphics that clearly communicate your message with a clear calls to action. Build your website home page to be responsive to the needs of your target audience. Start building your website or e-commerce website today!

Keys to successful writing for the web

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Understanding that content and written articles meant for business print does not invariably render suitably to the online universe of effective writing for the web. The rules that work on writing organic web content for online business websites are different than those for business text articles; excellent content created off-line does not consequently measure up to quality natural web copy for the small business website.

Three keys for writing successful natural web copy:

1. Be brief. Because most web readers skim through pages, write less content. Independent research has shown that many readers prefer to scan an article before reading it thoroughly. Keep your organic web content short, less than 500 words; this may allow more people to read the complete web content, perhaps resulting in more returning visitors to your business website. Include only the most vital points or calls to action that you want to make; text is more difficult to read online, so keep it short and sweet.

2. Make the most of headings and lists. People are willing to scan natural web copy and web articles instead of reading them verbatim from the first word to the last. Produce content that is easy for the visitor to find what they’re looking for by using headings, bold type, and lists. Understandable cleanly written lists makes it easier to skim through web content and let them read only what they are truly interested in.

3. Create clear “calls to action’ and links. One of the main tools that breeds successful writing for the web is to take advantage of the reality that print writers don’t have is the ability to link to other applicable sources. Organic web content such as text or images; can be linked to other web pages, photos, videos, sounds, and other significant natural web copy. Make your links stand out by making them obvious. A universal way to highlight a text link is by using a different color from the standard text and by providing a hover effect, such as underlining the link and changing it’s color, when the reader’s place their cursor over the highlighted link.

Using the steps highlighted above and including links to resource pages, news articles, audio and video, forums, and white papers helps develop meaningful natural web copy. Your website visitors can decide which links to follow and which links to skip using your web article as their basis of information on that specific topic. When successfully writing for the web, your readers should feel that reading your organic web content enhanced their reading experience!

Plan Your Website

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The subsequent article contains information that will assist you when you build a web site. When I speak with clients regarding their
business websites, I strongly recommend that when they create a web site, it needs to uphold their business objectives. To me, their professional website is an extension of their overall business and must support their business objectives. Following a review of their overall enterprise objectives and evaluating their website, I then address some of these issues:

  • How will their business make money?
  • Who is their primary intended audience?
  • What do they want their business website to accomplish?
  • How can their web site be used to help their business?

If your are looking to make your own web site out of necessity, will you ponder this, too many professional sites are poorly planned and not very well thought out leaving these sites under-utilized. A successful business website is a more than just a nice design. To many business owners, it’s better to build a web site, any website, no matter how poorly it is thought out and designed. To be truly successful online, and generate ROI, you must look at how your website will positively support your business.

When your business is all web-based, it is much more important to identify your website’s objectives and how it will support your small business. A well designed and clearly defined website operating a web-based business will not distract your visitors, it will draw their eyes to those actions which make your business money.

Clearly identified “calls to action” are critically important your overall plan and to website conversions. When you build a web site, remember that success and value from your web site must be monitored and measured. Your website metrics should support the core metrics of your overall business. As an example of a metric, you might want to measure the number of unique website visitors to the number of website generated leads.

I hope this information above was useful. Thanks for reading, and if you make your own web site or have it done professionally, good luck creating a successful website that supports your business objectives.