Entries by Professor SEO

Impact of Page Load Speed on Auto Dealer Websites

As page load speed becomes a search engine ranking factor, it will impact all auto dealer websites that are media rich and heavy with automatic feature loads. While these types of websites are pushed by some design companies, they truly do not enrich the user experience, and that’s exactly what Google is trying to improve. […]

Social media tool

Social media tool being acquired. I hope it doesn’t get ruined, it’s a pretty neat little tool. http://htxt.it/EGlK Professor SEOA seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital […]

Happy New Year

Happy New Year on this first Monday of the new work week. Professor SEOA seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude […]

Social Media Strategy For Auto Dealers

If you are considering using social media marketing, consider how social media is different than paid search marketing or 3rd party lead sources like Autobytel, Dealix, or Cars.com. Social media rests much higher up the purchase funnel than traditional lead sources. While you may use social media to promote service specials and one-off inventory sales, […]

Auto Dealers and Real Time Search

Real time search for auto dealers. Think about adding it into your marketing mix – http://htxt.it/3Maz Professor SEOA seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought […]

Real time search isn’t the answer yet

Real time search isn’t in the answer yet. Good read here – http://htxt.it/PTnF Professor SEOA seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a […]