Keeping your website fresh and relevant to your visitors means more business for you. Check out the guidelines below to help you make your website copy better.

1. Entice visitors. With an enticing headline on every page, make sure that the information is useful for your visitors. Will your content add value or offer a unique selling proposition? If not, consider using a website copywriter to strengthen your business message.

2. Hold your visitors’ attention. A good goal is to keep the visitor on your website for at least a few minutes so that they can read three or four of your main website pages. Informative and enticing website copy needs to be written to appeal to your target audience. Copy needs to be interesting, compelling and persuasive and you need strong calls to action on your website pages so that your visitors can easily contact you.

3. Keep them coming back. The majority of website visitors will compare your service and products to your competitors or take some time to consider their purchase before making a decision. Not all of your visitors will take action the first time they visit your website. Make sure that your website has enough compelling, informative and interesting content to make visitors return.