Meta tag Tuning

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Reworking the meta tags for promotepets.com http://htxt.it/vd0M Man there a lot of pages that need help here.

How to make your website meaningful to your visitors

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Keeping your website fresh and relevant to your visitors means more business for you. Check out these simple guidelines to help you make your website copy better.

1. Entice visitors. With an enticing headline on every page, make sure that the information is useful for your visitors. Will your content add value or offer a unique selling proposition? If not, consider using a website copywriter to strengthen your business message.

2. Hold your visitors’ attention. A good goal is to keep the visitor on your website for at least a few minutes so that they can read three or four of your main website pages. Informative and enticing website copy needs to be written to appeal to your target audience. Copy needs to be interesting, compelling and persuasive and you need strong calls to action on your website pages so that your visitors can easily contact you.

3. Keep them coming back. The majority of website visitors will compare your service and products to your competitors or take some time to consider their purchase before making a decision. Not all of your visitors will take action the first time they visit your website. Make sure that your website has enough compelling, informative and interesting content to make visitors return.

The Importance of Tracking Your Web Site Traffic

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You have a web site. You have web site visitors. You even have web site sales. Everything seems to be working: why should you go through the effort to track and analyze your web site traffic? The importance of tracking your site traffic lies in the fact that proper web traffic analytics will help you answer these key questions:

  • Am I reaching my target market?
  • How are people interacting with my site?
  • Where is my site traffic coming from?

Tracking your site traffic will allow you to see how people proceed through your site, where they spend their time, what they do, and any problems they may be encountering. And that information can help you significantly improve their user experience – and your sales.

By tracking your site traffic, you will be able to see trends as they unfold: trends in who is coming to your site, how they are interacting with it, what they want, how they buy, etc. Always have a clear action path for your users. Make sure you have easily identifiable steps if you want them to contact you (lead generation). Are these steps included in your web tracking? If not, maybe it’s time to add them.

1. Monitor your core engagement metrics. To improve these metrics, have a clear “Calls-to-Action) and add “take-away” items such as free reports, PDF’s, coupons, and other relevant content to your website on a regular basis.

What is your website’s “Call to Action?

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Maximizing the effectiveness of your website means that your website must draw visitors in and keep visitors on the website long enough to understand what you can offer. Your website must also ask your visitors to take specific action. If you feel that your current website is under-performing, take a closer look to see if you have a clear Call to Action that you want your visitors to take.

Perhaps you want your web visitors to download a specific form or PDF file. Maybe you want your visitors to read a certain page about your business on your website. Or, more importantly you may want them to engage in communication by contacting you. Since this is most often the desired action for many websites, let’s look at this more closely.

Your website has around three seconds to catch your visitors’ attention or they’re likely to click away. Take a close look at your website – do you feel your headlines will compel your visitors to take the action that you want them to? If the answer to this question is “No”, then it’s time to clarify your website’s “Call to Action” to reach its full potential.

First look to the monthly metrics to identify the strengths and weakness of your website. Your website metrics can mark areas for improvement and show if your call to action message is getting through to your visitors.

Universal Search and your website

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With universal search, search engines are attempting to break down the walls that traditionally separated various vertical search properties and integrate the vast amounts of information available into one simple set of search results.

Google made the move to “universal search” in an effort to improve user experience. This is an integration of vertical search engines into the search results fusing a broad scope of information that’s relevant to the user’s initial query. Regular search — when you go to Google, Yahoo, MSN, Ask or any general-purpose search engine — is “horizontal” in that you are searching across an extended variety of material. Information from sports sites, news sites, medical sites, shopping sites — the entire horizontal spectrum of topics is represented.

Universal search queries many vertical search services and then blends the results with the regular “horizontal results”, but only if the relevancy of the results is a better match for the users’ original query. Simply put this means that you may see videos, blogs, or books along with websites when you search. Additionally, based on your search history and user data, two people can be searching for the same thing, yet both see different results. Universal search is quickly moving to make the overall search experience much more personal, and therefore more relevant to the end user.

How does this impact your website?

Very simply, the best answer is still the best answer. This means that your web content must be concise and relevant to the user query to perform well in universal search results. It’s becoming more important than ever to have engagement objects and “take-aways” included as website content. If you consider the list of vertical categories used in universal search, the areas for improvement becomes clearer:

1. Blog Search
2. Book Search
3. Catalogs
4. Code Search
5. Directory
6. Finance
7. Images
8. Local/Maps
9. News
10. Patent Search
11. Product Search
12. Scholar
13. Video
14. Web Search

After reviewing this list, find out if your website includes optimized blogs, MP3’s, PDFs, videos, images, or any other type of take away objects. Universal search also means that engagement metrics have become even more important when you are monitoring your website’s performance. Seme of these key metrics include time on site, pages per visitor, and the bounce rate.

What does SEO really do for you?

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SEO is the process of configuring a website so that it has a chance to show up in a search result for a particular keyword phrase. It is your way of telling search engines what you think your site is about. Each search engine has a slightly different formula for how they determine the results of a webpage.

Why is SEO Important?
One word sums it up – competition. As many as 20 billion web pages are being indexed at any given time. To stand out from the crowd, it is absolutely critical to make sure you are using every tool to make sure your customers can find you when they are looking for your products and services.

So why don’t more people do SEO?
SEO is a PROCESS, not a one-time event. It is detail oriented, time consuming and requires regular ongoing efforts in order to maintain results. SEO is one piece of a complete overall online marketing strategy.

Simple guidelines that you can control for best long-term SEO results:

  • Good site structure – The bottom line is that if you can’t easily navigate a site without problems chances are the search engines can’t either and you have no chance of ranking for your key phrase.
  • Good meta-data – Simply geek-speak for the code behind the scenes that search engines use to understand the web page.
  • Good relevant content– Visitors understand that good relevant content is really what they are looking for when they searched with a keyword phrase.  Websites appear higher in the search results generally have regular updates or blogs versus sites with older, stale content on them.