Localize target keywords for better search results
Ranking with the search engines for local markets, requires a shift in marketing the big three search engines for global traffic. If your service is not global, then do not dilute your SEO efforts from targeted local online markets.
Your #1 goal is to use localized target keywords. Actual localized keywords will bring you a steady stream of natural traffic through local search.
Here are the steps involved for successful optimization in local markets.
1. Localize your target keywords. This includes prefixing or suffixing local terms, names, and names of areas, cities or zip codes with target keywords.
2. Make sure your website is submitted to local search engines, directories and web based yellow pages.
3. Display your mailing address with street address, zip code and complete. Once your site is indexed, these words gain prominence as a part of content.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.
