Search Marketing Saturation
Is Internet Marketing a Saturated Niche?
When you make the decision to try your hand at Internet marketing, the first idea may be to create an Internet marketing product! This is common among newbie ‘net marketers, because they know they buy marketing info products, so others will, too.
Is it true that the Internet marketing niche is already too saturated? In a way, yes. Bu if you can create a unique slant on an old idea, then you can definitely prosper just as well as the others who dropped anchor in this niche years ago.
The World Wide Web is always changing, and new things are being created that give you an opportunity to break out onto the Internet marketing scene with a unique product that sells well despite the number of competitors in that niche.
You may also want to consider staying away from the Internet marketing niche and paving a path in another niche, such as dog care, parenting, or financial advice. As long as there is traffic and interest, then a niche can be profitable.
What often happens is that the newbie ‘net marketer has a specialty in an area outside of Internet marketing, and once the launch a highly successful information product on it, they write a “tell-all” eBook showing other Internet marketers how to do what they did.
There’s really no way for a niche to become fully saturated. As long as there is continued interest, there’s always a way to come up with a new slant for an old idea. Print publications do this all the time. Whenever a writer submits a story to a magazine, they have to take an old idea and convince an editor they can write about it in a fresh manner.
Many Internet marketers routinely try to convince others that their niche is, indeed saturated. Why would they do this? It’s because they don’t want the competition from you.
To determine if a niche is truly saturated, or better yet, if you have a shot at success, visit third party product sites such as ClickBank and see how many products are available for the idea you have as an Internet marketer.
If you see twenty eBooks on affiliate marketing, ask yourself, “Could I come up with a unique slant or a better way of doing things?” Sometimes all it takes is having verifiable proof of your own success to position you as an expert in a particular niche. It can’t hurt to give it a try – and you may find that you edge out all of your competitors for the sheer fact that the consumers want someone new to take the reins and spoon-feed them their information.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.
