Three ways to get more traffic to your website when times are tough.
Long and short is that competitive space for search engine optimization is becoming further and further from a free venue. As more and more people compete for key terms, affordable SEO becomes a pay-to-play space. Sure there are things you can do to help improve search engine ranking, but the reality is that those who pay for online advertising, or those who hire full-time writers for their website will usually come out on top.
Traffic is one of the key components of your web site marketing strategy and is available in these three forms.
1. Borrow It. One method of borrowing traffic is called link exchange. This is where you put links to another website on your site and they put links back to you on theirs. The key thing to remember about borrowing traffic is that you have to give something in return.
2. Develop It. Articles are a great way of generating traffic. Once you have created your articles you can put them on your website or blog as content, a white paper, or eBook.
3. Pay For It. You can buy traffic typically using what is known as Pay-Per-Click advertising. You can define your target markets, your daily budget, and where you want your online ads to appear. Paid search marketing offers one of the best ways to control traffic to your website .
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.