Entries by Professor SEO

Quick Lead Response Times Win Business

Your business will thrive with fast lead response times It really does not matter where you get leads for your business, it’s what you do with those leads that truly counts. The speed of response to inbound leads influences the outcome of your lead conversion metrics. The vast majority of people search for goods and […]

Local Citations Improve Search Results

How Citations Influence Search Results When it comes to ranking your business website, it is important to be mentioned on other authority sites. Most business owners spend a huge chunk of their time looking for hyperlinks from other websites. What they don’t realize is that they can get benefits from simply being mentioned on authority […]

Social Media For Professional Services

Social Media for Professional Service Businesses Small businesses can benefit from a variety of marketing techniques in today’s ever changing world. Many utilize social media in their marketing efforts. Social media can not only allow a small business to bring more attention to their brand, but it can help them attract more customers and sales […]

What is local SEO?

Implementing SEO into your website is a great way to create traffic and increase your customer base. However, certain businesses may only want to target one specific location for their business. If the customer is looking for specific product or service in the area, you will want to be at the top of the list […]

Meta Data Optimization For Professional Services Websites

Generally professional legal service websites are heavily Google centric and do not receive much organic search traffic from other search engines like BING or Yahoo. Another KPI, conversion rate of organic traffic, was also lower than expected. Reviewing the top performing attorney websites in several major metro markets in diverse practice areas, from many competitors […]

Six Copywriting Tips That Work For Content Marketing

6 Powerful Copywriting Tips For Content Marketing Copywriting is the one skill which all online business owners should learn for effective content marketing. As an online marketer you communicate through words – if those words aren’t effectively conveying your message, then you’re in for a long and bumpy ride. Here are a few content marketing […]