The best search engine optimization is more than a strict standard set of practices, it’s doing the right thing for each individual business. Optimization requirements are different for each business, and within each industry. All share these three common obstacles for optimization success.
Problem 1: Seeing Optimization as a Project with An “End Date”
SEO and online marketing in general, isn’t just a destination. It’s a road that must be constantly traveled for optimal levels of success. There is no time when your optimization is “complete” the process can always be improved.
Problem 2: Not Planning For Optimization over the Long Haul
Because online marketing is a process, consider it more broadly, and give your optimization plan the time and support it needs to be successful. Like any company initiative, if the program is rushed or underfunded, it won’t be able to succeed.
Problem 3: Not Monitoring Progress
Keeping track of what brings success and what doesn’t help will help you in the short and long term. You will have more to work with when you start additional campaigns, and you’ll have real results that you can point to.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.
