Search engine optimization best practices and SEO strategy. Grassroots SEO from the ground up, including local SEO and mobile SEO. #SEO

Great points about points about SEO

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Great points about performance based SEO payouts. Excessive variables and poor analytics are roadblocks http://htxt.it/SQES

How to make your website meaningful

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Keeping your website fresh and relevant to your visitors means more business for you. Check out the guidelines below to help you make your website copy better.

1. Entice visitors. With an enticing headline on every page, make sure that the information is useful for your visitors. Will your content add value or offer a unique selling proposition? If not, consider using a website copywriter to strengthen your business message.

2. Hold your visitors’ attention. A good goal is to keep the visitor on your website for at least a few minutes so that they can read three or four of your main website pages. Informative and enticing website copy needs to be written to appeal to your target audience. Copy needs to be interesting, compelling and persuasive and you need strong calls to action on your website pages so that your visitors can easily contact you.

3. Keep them coming back. The majority of website visitors will compare your service and products to your competitors or take some time to consider their purchase before making a decision. Not all of your visitors will take action the first time they visit your website. Make sure that your website has enough compelling, informative and interesting content to make visitors return.

Meta tag Tuning

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Reworking the meta tags for promotepets.com http://htxt.it/vd0M Man there a lot of pages that need help here.

How to make your website meaningful to your visitors

/in /by

Keeping your website fresh and relevant to your visitors means more business for you. Check out these simple guidelines to help you make your website copy better.

1. Entice visitors. With an enticing headline on every page, make sure that the information is useful for your visitors. Will your content add value or offer a unique selling proposition? If not, consider using a website copywriter to strengthen your business message.

2. Hold your visitors’ attention. A good goal is to keep the visitor on your website for at least a few minutes so that they can read three or four of your main website pages. Informative and enticing website copy needs to be written to appeal to your target audience. Copy needs to be interesting, compelling and persuasive and you need strong calls to action on your website pages so that your visitors can easily contact you.

3. Keep them coming back. The majority of website visitors will compare your service and products to your competitors or take some time to consider their purchase before making a decision. Not all of your visitors will take action the first time they visit your website. Make sure that your website has enough compelling, informative and interesting content to make visitors return.

The Importance of Tracking Your Web Site Traffic

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You have a web site. You have web site visitors. You even have web site sales. Everything seems to be working: why should you go through the effort to track and analyze your web site traffic? The importance of tracking your site traffic lies in the fact that proper web traffic analytics will help you answer these key questions:

  • Am I reaching my target market?
  • How are people interacting with my site?
  • Where is my site traffic coming from?

Tracking your site traffic will allow you to see how people proceed through your site, where they spend their time, what they do, and any problems they may be encountering. And that information can help you significantly improve their user experience – and your sales.

By tracking your site traffic, you will be able to see trends as they unfold: trends in who is coming to your site, how they are interacting with it, what they want, how they buy, etc. Always have a clear action path for your users. Make sure you have easily identifiable steps if you want them to contact you (lead generation). Are these steps included in your web tracking? If not, maybe it’s time to add them.

1. Monitor your core engagement metrics. To improve these metrics, have a clear “Calls-to-Action) and add “take-away” items such as free reports, PDF’s, coupons, and other relevant content to your website on a regular basis.

What is your website’s “Call to Action?

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Maximizing the effectiveness of your website means that your website must draw visitors in and keep visitors on the website long enough to understand what you can offer. Your website must also ask your visitors to take specific action. If you feel that your current website is under-performing, take a closer look to see if you have a clear Call to Action that you want your visitors to take.

Perhaps you want your web visitors to download a specific form or PDF file. Maybe you want your visitors to read a certain page about your business on your website. Or, more importantly you may want them to engage in communication by contacting you. Since this is most often the desired action for many websites, let’s look at this more closely.

Your website has around three seconds to catch your visitors’ attention or they’re likely to click away. Take a close look at your website – do you feel your headlines will compel your visitors to take the action that you want them to? If the answer to this question is “No”, then it’s time to clarify your website’s “Call to Action” to reach its full potential.

First look to the monthly metrics to identify the strengths and weakness of your website. Your website metrics can mark areas for improvement and show if your call to action message is getting through to your visitors.