If you’re actively pursuing internet marketing online to achieve more natural search traffic channeled to your Web site, then you’re very likely considering launching a search engine optimization (SEO) initiative.
Prior to you beginning your search for an online internet marketing firm or preparing to launch into this plan yourself, consider what you’re willing — and not willing — to do to improve your site’s search engine ranking.
Let’s begin with the basic questions that will help assess your course towards creating an effective search engine optimization strategy. The absolutely critical question you must ask yourself is, what are the business objectives for your Web site? Do you want to increase traffic, increase sales, improve visibility, generate more leads, or something else?
Before you can set your sights on garnering greater search engine referrals, consider targeting specific areas of your business that can provide demonstrative results. Make sure that the design of your website supports the business goals that you have identified. Do you have clear navigation to support your objectives? Is your “call to action” visible and can it be easily monitored and measured?
It’s important that you be specific about your online business goals and objectives before you launch a natural search engine optimization program. It’s equally important that you be as specific and realistic as possible. Understand your competition, trying to out position an established 10 year old, 20,000 page website with a 3 month old, 15 page website is not very realistic. However, this doesn’t mean that you can’t make substantial improvements to your site.
If you want to increase sales by 5 percent, for example, you need to factor in current conversion rates, average sales, and current visitor data to get a good idea of how much more natural search engine traffic you need to attain your goals. You should also be aware of where your website stands compared with industry standards.
You’d better have access to your site’s analytics to prepare search engine optimization goals. Reviewing historical data is a critical step in establishing your online business objectives. It’s also a step you need to take to prepare to analyze your internet marketing online strategy results. If you are not sure where to begin, you can always hire an internet marketing firm to point you in the right direction.
A seasoned digital marketing professional with over 20 years of expertise in digital marketing, search engine optimization, search engine marketing, brand development, conversion optimization, lead generation, web development and data analytics. He is a strategic digital marketing thought leader in a multitude of business verticals including automotive, education, financial services, legal marketing and professional services.