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How to make your website meaningful to your visitors

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Keeping your website fresh and relevant to your visitors means more business for you. Check out these simple guidelines to help you make your website copy better.

1. Entice visitors. With an enticing headline on every page, make sure that the information is useful for your visitors. Will your content add value or offer a unique selling proposition? If not, consider using a website copywriter to strengthen your business message.

2. Hold your visitors’ attention. A good goal is to keep the visitor on your website for at least a few minutes so that they can read three or four of your main website pages. Informative and enticing website copy needs to be written to appeal to your target audience. Copy needs to be interesting, compelling and persuasive and you need strong calls to action on your website pages so that your visitors can easily contact you.

3. Keep them coming back. The majority of website visitors will compare your service and products to your competitors or take some time to consider their purchase before making a decision. Not all of your visitors will take action the first time they visit your website. Make sure that your website has enough compelling, informative and interesting content to make visitors return.

What does SEO really do for you?

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SEO is the process of configuring a website so that it has a chance to show up in a search result for a particular keyword phrase. It is your way of telling search engines what you think your site is about. Each search engine has a slightly different formula for how they determine the results of a webpage.

Why is SEO Important?
One word sums it up – competition. As many as 20 billion web pages are being indexed at any given time. To stand out from the crowd, it is absolutely critical to make sure you are using every tool to make sure your customers can find you when they are looking for your products and services.

So why don’t more people do SEO?
SEO is a PROCESS, not a one-time event. It is detail oriented, time consuming and requires regular ongoing efforts in order to maintain results. SEO is one piece of a complete overall online marketing strategy.

Simple guidelines that you can control for best long-term SEO results:

  • Good site structure – The bottom line is that if you can’t easily navigate a site without problems chances are the search engines can’t either and you have no chance of ranking for your key phrase.
  • Good meta-data – Simply geek-speak for the code behind the scenes that search engines use to understand the web page.
  • Good relevant content– Visitors understand that good relevant content is really what they are looking for when they searched with a keyword phrase.  Websites appear higher in the search results generally have regular updates or blogs versus sites with older, stale content on them.

Plan an SEO strategy for your website

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If you’re actively pursuing internet marketing online to achieve more natural search traffic channeled to your Web site, then you’re very likely considering launching a search engine optimization (SEO) initiative.

Prior to you beginning your search for an online internet marketing firm or preparing to launch into this plan yourself, consider what you’re willing — and not willing — to do to improve your site’s search engine ranking.

Let’s begin with the basic questions that will help assess your course towards creating an effective search engine optimization strategy. The absolutely critical question you must ask yourself is, what are the business objectives for your Web site? Do you want to increase traffic, increase sales, improve visibility, generate more leads, or something else?

Before you can set your sights on garnering greater search engine referrals, consider targeting specific areas of your business that can provide demonstrative results. Make sure that the design of your website supports the business goals that you have identified. Do you have clear navigation to support your objectives? Is your “call to action” visible and can it be easily monitored and measured?

It’s important that you be specific about your online business goals and objectives before you launch a natural search engine optimization program. It’s equally important that you be as specific and realistic as possible. Understand your competition, trying to out position an established 10 year old, 20,000 page website with a 3 month old, 15 page website is not very realistic. However, this doesn’t mean that you can’t make substantial improvements to your site.

If you want to increase sales by 5 percent, for example, you need to factor in current conversion rates, average sales, and current visitor data to get a good idea of how much more natural search engine traffic you need to attain your goals. You should also be aware of where your website stands compared with industry standards.

You’d better have access to your site’s analytics to prepare search engine optimization goals. Reviewing historical data is a critical step in establishing your online business objectives. It’s also a step you need to take to prepare to analyze your internet marketing online strategy results. If you are not sure where to begin, you can always hire an internet marketing firm to point you in the right direction.

Internet Marketing Formula

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I’ve been working on an expression formula using web analytics that represents most of the important variables in search marketing. A holistic approach to SEO demands a more robust explanation of how all the individual aspects of a web site interact with each other to produce great web visibility leading to more traffic.

Initially this formula deals with website attraction and how targeted prospects find a web site during search. The second part of the search marketing formula uses web analytics to uncover key performance elements of a web site and how each plays a role in converting visitors to customers.

Plan Your Website

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The subsequent article contains information that will assist you when you build a web site. When I speak with clients regarding their
business websites, I strongly recommend that when they create a web site, it needs to uphold their business objectives. To me, their professional website is an extension of their overall business and must support their business objectives. Following a review of their overall enterprise objectives and evaluating their website, I then address some of these issues:

  • How will their business make money?
  • Who is their primary intended audience?
  • What do they want their business website to accomplish?
  • How can their web site be used to help their business?

If your are looking to make your own web site out of necessity, will you ponder this, too many professional sites are poorly planned and not very well thought out leaving these sites under-utilized. A successful business website is a more than just a nice design. To many business owners, it’s better to build a web site, any website, no matter how poorly it is thought out and designed. To be truly successful online, and generate ROI, you must look at how your website will positively support your business.

When your business is all web-based, it is much more important to identify your website’s objectives and how it will support your small business. A well designed and clearly defined website operating a web-based business will not distract your visitors, it will draw their eyes to those actions which make your business money.

Clearly identified “calls to action” are critically important your overall plan and to website conversions. When you build a web site, remember that success and value from your web site must be monitored and measured. Your website metrics should support the core metrics of your overall business. As an example of a metric, you might want to measure the number of unique website visitors to the number of website generated leads.

I hope this information above was useful. Thanks for reading, and if you make your own web site or have it done professionally, good luck creating a successful website that supports your business objectives.